Agile Marketing Stories

Since the day business transformation started team members worked on the basis of trail and error procedures, mostly based on previous experience. Decision making occured under the umbrella of unclear preferences among decision makers and a matrix organisation forstered fluid commitments from team members. On top of that a divers tool landscape reduced productivity and […]

“We need to take our positioning more seriously” “Agile organizations that have been working the agile way for some time now need different kind of coaching. Maybe even different coaches,” states Catharina Adriaans. She leads the Center of Expertise Agile Coaching of COO Risk & Finance of ING that houses some 30 internationally operating One

I recently had the chance to chat with Kyle Hamer, who learned a lot during his tenure as a VP of Marketing. He lived through an agile transformation that not only went sideways—it actually brought marketing production to a screeching halt! In this case study, learn what went wrong at Hamer’s company and how the

The media industry moves at lightning speed and has unpredictable outcomes, yet many public relations firms still rely on a waterfall planning process that is slow and inflexible, and most have never heard of ‘agile’ before. However, I recently had a chance to interview Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, a 20-person tech

Werner van Bastelaar, Director of Communication & Information at the Sociale Verzekeringsbank (SVB), decided that it was time to join the agile transformation in the organization. An interview about the backgrounds, the introduction, the pitfalls and the results. “If SVB chooses to implement agile, then as a marcomms department you are duty-bound to take part.