Stacey Ackerman

I recently had the chance to chat with Kyle Hamer, who learned a lot during his tenure as a VP of Marketing. He lived through an agile transformation that not only went sideways—it actually brought marketing production to a screeching halt! In this case study, learn what went wrong at Hamer’s company and how the […]

The media industry moves at lightning speed and has unpredictable outcomes, yet many public relations firms still rely on a waterfall planning process that is slow and inflexible, and most have never heard of ‘agile’ before. However, I recently had a chance to interview Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, a 20-person tech