Marielle Roozemond

Agile transformation in a marcomms team

Werner van Bastelaar, Director of Communication & Information at the Sociale Verzekeringsbank (SVB), decided that it was time to join the agile transformation in the organization. An interview about the backgrounds, the introduction, the pitfalls and the results. “If SVB chooses to implement agile, then as a marcomms department you are duty-bound to take part.

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